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Taking on the community's health challenges

As one of the leading playground manufacturers, GameTime is at the forefront of creating structures that are inclusive, revolutionary and fun. But to successfully launch their innovative, all-age playground equipment and bring free exercise opportunities to community parks, they first had to create an experience unique enough to draw in new clients leading up to the National Recreation and Park Association Tradeshow in Vegas.

Brand video • Direct mail • Product launch • Print

DIRECT MAIL
 

Direct mail pieces featuring video-in-print technology and a product brochure were sent to the Parks and Recreation directors in the top 25 most populous U.S. cities, inviting them to accept the challenge and pledge their commitment to community health by implementing GameTime equipment into their city parks.​

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Thanks to this captivating mailer, GameTime doubled attendance at the VIP event and reached 50% of their quarterly sales goal in just two days.

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BRAND VIDEO

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