Rebranding a small town bank for a big time impact 

State Bank offers the financial capabilities you’d expect from the largest institutions in the world, but with the warm customer service you’d only find at a community shop. As one of the most experienced full service banks in the area, they should have been everyone's first choice personal or business banking—but with low brand recognition and over 60 banks in the Madison area, they struggled to get customers through their door. 

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With a rebrand that communicated State Bank's approachable nature and seasoned expertise, we let the market know that no matter the request, State Bank would only have one response: “Yeah, we can do that.”